About Us
Ipoh's prestigious gourmet food, the leading brand of roast meat in Malaysia!
Restoran Sun Yeong Wai Sdn Bhd has gained nationwide acclaim for its roasting expertise. In particular, its iconic roast duck is well-known throughout Malaysia. Highly praised by diners for many years, it has become a reputed gourmet food icon in Ipoh.
After 30 years of hard work, Sun Yeong Wai has transformed from a stall operator into a sizeable roast meat corporation. Presently, it owns several branches in Ipoh and successfully expanded its business to Sibu and Kuching in East Malaysia to realize a chain franchise business.
Sun Yeong Wai is an outstanding icon of Malaysia's traditional roast meat heritage. Over the years, with its superb roasting skills and modern management, it has actively developed into a chain operation to become a leading brand in the field of roast meat in Malaysia.
Restoran Sun Yeong Wai Sdn Bhd has gained nationwide acclaim for its roasting expertise. In particular, its iconic roast duck is well-known throughout Malaysia. Highly praised by diners for many years, it has become a reputed gourmet food icon in Ipoh.
After 30 years of hard work, Sun Yeong Wai has transformed from a stall operator into a sizeable roast meat corporation. Presently, it owns several branches in Ipoh and successfully expanded its business to Sibu and Kuching in East Malaysia to realize a chain franchise business.
Sun Yeong Wai is an outstanding icon of Malaysia's traditional roast meat heritage. Over the years, with its superb roasting skills and modern management, it has actively developed into a chain operation to become a leading brand in the field of roast meat in Malaysia.
Brand Story
Passed down for four generations
A hawker stall transformed into a restaurant
Danny Shoo is the third-generation helmsman of Sun Yeong Wai. His grandfather, one of the first-generation immigrants from China to Malaysia, started a roast pork business in Ipoh with his roasting skill, whose techniques have been passed down to the 4th generation.
In 1993, Mr Danny Shoo took over the business. Realizing that Sun Yeong Wai has established a sterling reputation and amassed a lot of loyal customers, he decided to open his restaurant in Ampang, Ipoh, to ink a new chapter for Sun Yeong Wai.
As the first store of Sun Yeong Wai, the restaurant symbolizes a new milestone for Sun Yeong Wai with the transformation of a hawker stall into a restaurant. In the wake of unremitting diligence and professional management, Sun Yeong Wai has opened many branches, one after another, to lay down a solid foundation and to become a leading brand in the industry.
A hawker stall transformed into a restaurant
Danny Shoo is the third-generation helmsman of Sun Yeong Wai. His grandfather, one of the first-generation immigrants from China to Malaysia, started a roast pork business in Ipoh with his roasting skill, whose techniques have been passed down to the 4th generation.
In 1993, Mr Danny Shoo took over the business. Realizing that Sun Yeong Wai has established a sterling reputation and amassed a lot of loyal customers, he decided to open his restaurant in Ampang, Ipoh, to ink a new chapter for Sun Yeong Wai.
As the first store of Sun Yeong Wai, the restaurant symbolizes a new milestone for Sun Yeong Wai with the transformation of a hawker stall into a restaurant. In the wake of unremitting diligence and professional management, Sun Yeong Wai has opened many branches, one after another, to lay down a solid foundation and to become a leading brand in the industry.
The Birth of Sun Yeong Wai
Successful transformation via four competitive edge
The birth of Sun Yeong Wai epitomizes a new business model for its roast meat. Mr Danny Shoo exercised the following transformation initiatives:
The birth of Sun Yeong Wai epitomizes a new business model for its roast meat. Mr Danny Shoo exercised the following transformation initiatives:
- He established a brand-new modus operandi: it is no longer a stall operation but is moving towards the franchise model through gradual corporatization and re-branding;
- Sun Yeong Wai will continue to improve its roasting skills of roast duck, roast meat, barbecued pork, etc., to attain perfection.
- The more efficient roasting process is stabilized through state-of-the-art ovens and scientific data to make each roast meat delicacy more delectable for the local Nanyang taste.
- He has improved the dining experience in an all-around way by creating a comfortable, hygienic and pleasant dining environment so that diners can enjoy a delightful fine dining experience of a new-era restaurant.
Corporatization
The power that revitalizes an old brand with a new image
Let’s join hands to make Sun Yeong Wai an iconic brand
The key to the successful transformation of Sun Yeong Wai from a hawker stall into a corporation lies in its professional management team. It represents the cross-pollination of senior and new management prowess. Senior personnel stick to the traditional roasting technique and its propagation, while new personnel inject innovation and vitality into the company.
The company has a professional management team, of which every member performs their specific duties and cooperates fully in image packaging, marketing promotion etc. They work closely to conjure a new image and vitality for the decades-old brand Sun Yeong Wai, making it an iconic brand in Malaysia.
Let’s join hands to make Sun Yeong Wai an iconic brand
The key to the successful transformation of Sun Yeong Wai from a hawker stall into a corporation lies in its professional management team. It represents the cross-pollination of senior and new management prowess. Senior personnel stick to the traditional roasting technique and its propagation, while new personnel inject innovation and vitality into the company.
The company has a professional management team, of which every member performs their specific duties and cooperates fully in image packaging, marketing promotion etc. They work closely to conjure a new image and vitality for the decades-old brand Sun Yeong Wai, making it an iconic brand in Malaysia.
